Young gymnast on balance beam

Elevating the Next Generation Through Sports and Activities

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Built to preserve your legacy

Elevate is the permanent home for the premier gymnastics, swimming, and youth sports programs across the United States.

Our mission is simple — we want to get more kids access to sports and activities, and we want to make sure today's leading programs will be here for decades to come.

We don't believe in a one-size-fits-all approach. Every business, owner, and program is unique. That's why we develop custom partnerships, investments, and exit strategies tailored to each entrepreneur we work with.

Our Impact

8,000+
Students & Athletes Served Annually
250+
Coaches & Team Members
12+
Locations Nationwide
3
States
Kids learning to swim
Swimming
Coach helping young gymnast
Gymnastics

Meeting every partner where they are

Our growing network is built on strong local partnerships, with each program continuing to thrive in the communities they know best.

Operating pillars that guide everything we do

Four core principles that ensure we're the right long-term home for your program.

01

Kids Are Always First

Elevate is a mission-first organization. Creating safe environments where kids can grow, gain confidence, and compete is our #1 priority.

02

Supporting Owner Legacy

We only work with programs and entrepreneurs we admire. We know the magic of youth sports starts and ends with great leaders, and we're deeply committed to continuing the legacy you've worked hard to cultivate.

03

Long-Term Growth Focus

Elevate is purpose-built to be the right long-term home for your business, enabling decades of growth and success. Our focus is on increasing enrollment and revenue—never on cost-cutting.

04

Local Brands Matter

We're committed to maintaining local branding, curriculum, employees, and the key processes that have made your business successful.

What Our Partners Say

Elevate stepped in, helped us recruit and retain more coaches, and made significant investments in our facility. The changes have been an absolute game-changer for our program, our staff, and the families we serve. Elevate has been the most supportive company I have worked for. I’m very excited about our future with Elevate!

Dana
General Manager of Triangle Swim School

Partnering with Elevate has made my life significantly easier — I’m able to spend more time coaching and less time on the administrative side of the business. I appreciate that they provide helpful resources and support when I need it, while still respecting our way of doing things. They truly care about preserving our legacy and culture, and I’m grateful for that.

Val
Owner of Gymnastics Academy of Charleston

After 35 years of running my gym, I didn’t think I’d ever feel comfortable bringing in an outside partner. Elevate earned my trust, and partnering with them has been a meaningful step forward that positions the gym to thrive for years to come.

Greg
Owner of Greenville Gymnastics

Comprehensive support for your program

Get the partnership you want without the corporate overhead you don't. We work with you to customize exactly what kind of support makes sense for your business. Focus on coaching, developing athletes, and serving your families. We'll handle the back-office headaches.

Admin

  • Financial reporting, bill pay, and tax compliance
  • Payroll, HR, and benefits administration
  • Insurance and liability management

Growth

  • Marketing and digital growth strategies
  • Network of peers sharing best practices
  • Pricing

Expansion

  • Capital for expansion and facility upgrades
  • Opening new locations
  • Real estate and lease support

Meet the team

Experienced operators who are passionate about preserving and growing youth sports and activities.

Cole Finke

Cole Finke

Co-Founder
David Rubenstein

David Rubenstein

Co-Founder
Sean Dever

Sean Dever

Head of Partnerships
Owen Clark

Owen Clark

Head of Growth & Operations
Brad Cobb

Brad Cobb

Director of Corporate Development and Integrations

Ready to write your next chapter?

Whether you're exploring options for your program's future or just want to learn more about how we work, we'd love to hear from you. Every great partnership starts with a conversation.